
How to Thrive in a Coworking Space – Part 2
The WeWork implosion in October reset expectations for coworkers and coworking business models alike. An indictment of style-over-substance valuations and the excesses of modern capitalism, the fallout from the We … Continue reading

Gene editor CRISPR goes Prime
What does DNA editing have in common with Amazon? Well, in the case of the revolutionary genome-splicing technology CRISPR, users can now upgrade to ‘Prime’. The term ‘CRISPR’ has become … Continue reading
Startup Marketing 101: ‘Going Viral’
Creating a marketing plan is hard work and can require hours, if not days or months of market research. Creating content for a successful viral marketing campaign, on the other … Continue reading

UK Canna-Business Could Boom – With the Right Regulation
The nascent UK cannabis industry is stuck in a catch-22 situation, with vast potential investment resources held back by laggard legislation and a conservative reluctance to enable progress. Speaking at … Continue reading

WeWork or ReWork? A Cautionary Tale for Startups
The We Company (formerly WeWork) has transformed the world of serviced office space for all the wrong reasons. The firm’s meteoric rise from niche “workplace solutions” provider to international “tech” … Continue reading

Know Your Customer
What does Albert Einstein know about entrepreneurs, securing angel investors and getting your startup off the ground? As with many aspects of life, it turns out a surprising amount. Read … Continue reading

What’s the Buzz…? Kobalt Music
Are you a musician, rapper, recording artist or startup looking for a master class in turning an industry crisis into an opportunity? If so, read on. Over the past two … Continue reading

Pitching 101: Market Penetration
As you start your business – whether in London, rural England or Silicon Valley – you need to think hard about the types of market research you need and what … Continue reading

Which is the Most Innovative Nation on Earth?
Which country is the most innovative nation on Earth and why? Leading news agency Bloomberg recently released its updated annual Innovation Index, which attempted to answer that question for 2019. … Continue reading

Should You Start(Up) if the Idea Already Exists?
Nathan Mullings is the Operations and Research Manager at Innovation Warehouse and co-founder of Bitsmiths, a software development agency dedicated to making it easier to deliver products, features and tools … Continue reading